When it comes to lead generation for your MLM business, there is no question that paid advertising can generate leads faster (and in greater volume) than almost anything else. One of the most emerging forms of paid advertising is Facebook advertising.
While many have heard of it — and are interested in it as a possible avenue of lead generation for their MLM — they do not exactly understand how it works, why it works and how it is different from other types of PPC advertising.
Well let’s start with the obvious question — why is Facebook advertising becoming so popular? Take one look at the Facebook numbers. Facebook has:
*More than 500 million active users
*50% of its active users log on to Facebook in any given day
*The average Facebook user has 130 Facebook friends
*People spend over 700 billion minutes per month on Facebook
If your focus is lead generation for your MLM, does this seem like a good resource? Of course!
In terms of a PPC advertising platform, what are the benefits of using Facebook as a lead generation source for your MLM? There are really two big benefits to advertising on Facebook.
Facebook Benefit #1: Unlike other PPC platforms, Facebook allows you to target your audience based on numerous categories of things including their likes and interests, their age, their sex, the schools they attended, geographical location etc. There are literally hundreds of different targeting options. When your goal is lead generation for your MLM, then being able to target those leads this specifically is a big benefit.
For example, say you are targeting people who buy movie tickets. You can do this by talking about a specific movie or talking about discount movie tickets. Remember that lead generation for your MLM is not just about generating a lot of leads, but is ideally about generating good, targeted leads.
Facebook Benefit #2: As you can tell by the sheer number of people who are not just a Facebook member but also are actually ON Facebook daily, Facebook is a great way to get massive amounts of targeted traffic very quickly.
The great benefits notwithstanding, there are a few things to watch out for when considering the use of Facebook advertising for lead generation for your MLM.
Facebook Caution #1: Advertising on Facebook can get expensive very quickly. As with any paid form of traffic, be sure to start with a small budget, monitor how well your ads are converting, and then slowly ramp up your advertising budget.
Facebook Caution #2: While Facebook is superior in terms of the ability to be able to target people, its conversion tracking ability isn’t that great. So you are going to want to be sure to use your own tracking code so you can properly monitor the results.
In terms of lead generation for your MLM, the most important thing to remember about Facebook advertising are the two biggest separating components (i.e., the two things that differentiate it from other PPC platforms like Google AdWords)
Biggest Separating Component #1: In terms of targeting, the ability to be able to engage in lead generation for your MLM by targeting people’s likes and interests is perhaps the biggest thing that separates Facebook from other PPC platforms. Think about the quality of leads you can generate when you can target ONLY people who have an interest in what you are offering.
Biggest Separating Component #2: While the ability to target people based on their likes and interests is a major advantage, there is one component of advertising on Facebook that could be considered a disadvantage but is at least a major difference from other PPC platforms. That is the psychology of the web searcher on Facebook (versus other PPC platforms).
Lead generation for an MLM is all about attracting people who are looking for what you have to offer. When someone searches on Google or another search engine, they are actively looking for something — whether it’s information, a solution or something else. In other words, when they come across a PPC ad and click on it, it is because they have gone out of their way to do it.
On Facebook, this is rarely if ever the case. Ads on Facebook just “show up” on someone’s page. Facebook ads rarely, if ever, are the product of someone searching for anything. In terms of maximizing lead generation for your MLM when doing Facebook advertising, therefore, you need to be sure that you test more ads on Facebook than you do on other PPC platforms.